Overview
Appero web-app food design
Appero is a digital menu solution that enables restaurant customers to scan a QR Code to access the restaurant's entire menu and places orders in just a few seconds directly from their smartphones. This solution help streamline payment and ordering process, improving the convenience and customer’s satisfaction compared to traditional menu.
During 3 school weeks, our team of an UX Researcher and 3 UX Designers collaborated with Appero to enhance the interactive experience of the Appero digital menu.
Client
Appero
Roles
UX Audit
UX/UI Design
Interaction Design
BUSINESS NEEDS
Client request
The client's request is to conduct the product’s analysis in the purpose of enhancing the interaction design and elevating the user-friendliness and accessibility for all the touch point across the entire digital menu.
Project goals
Implementing the concurrence’s benchmark and existing’s audit to discover the problems/challenges and define opportunities.
Transforming the actual Appero to the world’s sexist new QR Code Men
DESIGN PROCESS
We employed the Design thinking process to thoroughly discover problems and challenges. Through brainstorming sessions and iterative development, we crafted effective solutions.
Problematic and challenges
“HOW MIGHT WE IMPROVE THE UI AND UX OF APPERO’S MENU QR CODE TO ADAPT MAXIMUM TO RESTAURANT CUSTOMER USAGE CONTEXTS? ”
RESEARCH PROCESS
Stage 1
We conducted a UX Benchmark on the existing website and concurrence’s solution to identify the challenges and issues.
UX AUDIT
We conducted an UX audit on existing menu :
